A social media policy should provide employees with a clear understanding of what constitutes appropriate, acceptable, and lawful business behavior. It should specify what type of content, language, and behavior is considered appropriate, versus that which is deemed offensive and therefore prohibited.
Clear, comprehensive, strategically written policies also will help your company demonstrate to employees and the National Labor Relations Board that you are committed to operating an online business environment that is compliant with the National Labor Relations Act (NLRA). The mere existence of a compliant policy may provide a company with a defense should it find itself embroiled in a workplace dispute that has potential NLRA implications.
Over the next few months, I will be providing best practices for drafting an NLRA-compliant social media policy through the blog. So come on back, and come often!